OnePlus leads India’s premium smartphone segment in Q3 2018 with 37% market share: IDC

OnOnePlus leads India’s premium smartphone segment in Q3
OnePlus leads India’s premium smartphone segment in Q3

The credit can be given to the good response OnePlus 6 has received in the market.

Driven by a good response to the OnePlus 6, Chinese smartphone maker OnePlus has managed to top the Indian smartphone market in Q3 2018. According to the data shared by IDC, OnePlus leads the premium smartphone segment with a 37 per cent market share, followed by Apple with a 30 per cent share, and Samsung with 26 per cent share.
“OnePlus climbed to the leadership position at the back of OnePlus 6, surpassing Samsung and Apple. With its dedicated community building activities and high decibel promotional activities on social media platforms, the vendor has been gradually scaling up in volumes,” Upasana Joshi, Associate Research Manager, IDC India said in a press release.
OnePlus has clocked in higher ever shipments during the quarter, with average-selling-price (APS) of $166, up from $156 during the same quarter last year. Last month, OnePlus also launched the OnePlus 6T model with an n-display fingerprint scanner, a smaller notch and other improvements. With prices starting at Rs 37,999 for 6GB RAM with 128GB storage, the top end model with 8GB RAM and 256GB storage is priced at Rs 45,999.
The company also launched a new Thunder Purple colour variant in India priced at Rs 41,999. The smartphones are available online via Amazon India, and offline via Reliance Digital and Croma Retail outlets.
IDC’s data also reveals that Indian smartphone market shipment has reached an all-time high of 42.6 million units in Q3, which is a growth of 9.1 per cent year-on-year. Talking about overall smartphone shipments, Xiaomi still stays on top with 11.7 million units and 27.3 per cent market share, whereas Samsung takes the second spot with an annual growth of 4.8 per cent.

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