Realme India CEO Madhav Seth tweeted that the fall in Rupee is negatively affecting the brand as it works on low margins.
Realme has had a solid debut this year after releasing four very impressive smartphones in India. One of the reasons behind the brand’s success is introducing segment-first devices such as the cheapest notched phone with the Realme 2 and the cheapest Snapdragon 660 phone with the Realme 2 Pro.
The other major reason for its popularity is pricing, which has been very competitive. However, this might not be the case for long as the company may increase the prices of its phones post-Diwali.
Realme India CEO Madhav Seth tweeted that the fall in Rupee is negatively affecting a brand like Realme that works on low margins. This “indicates that we might have to upgrade the pricing, just to make sure that we continue to give you the best technology in our upcoming offerings.” Seth’s tweet does not confirm a price hike, but it certainly hints at the same.
Xiaomi, another brand that works on low margins, also said back in September when it launched the Redmi 6 series at introductory prices that the pricing will be increased due to the sliding rupee.