WhatsApp Status was redesigned last year to introduce images, videos, and GIFs in addition to textual posts, like Instagram Stories, which itself is ‘inspired’ from Snapchat Stories feature.
WhatsApp Vice President Chris Daniels on Wednesday confirmed that WhatsApp Status will indeed serve advertisements to the users worldwide. The confirmation comes close on the heels of many speculations about the Facebook-owned company’s plans to monetize the world’s most popular chat app. Daniels is in India on his maiden visit, which is a part of the company’s plan of action to educate Indians on curbing the spread of fake news and misinformation.
“We are going to be putting ads in Status,” Daniels told IANS in a media briefing in New Delhi. “That is going to be primary monetization model for the company as well as an opportunity for businesses to reach people on WhatsApp,” he added. Daniels, however, did not provide any specific timelines as to when the advertisements will finally arrive on WhatsApp.
WhatsApp Status was redesigned last year to introduce images, videos, and GIFs in addition to textual posts, like Instagram Stories, which itself is ‘inspired’ from Snapchat Stories feature. Instagram injects advertisements in Stories when a user plays many Stories consecutively – WhatsApp is likely to follow the same pattern for advertisements.
The first instance of the company’s plans to drive efforts towards monetization of WhatsApp emerged when top WhatsApp officials told The Wall Street Journal about the advertisements. The report by WSJ said that advertisements will arrive on WhatsApp in the Status feature, much like how Facebook’s other app Instagram deals with advertisements.
Daniels has spoken about the company’s plans for monetization after key people who left Facebook recently began justifying their exit on common ground. Brian Acton, one of the co-founders of WhatsApp, told Forbes that Mark Zuckerberg always wanted to make money from the app, which in turn would have undermined the end-to-end encryption on WhatsApp. “Targeted advertising is what makes me unhappy,” Acton said in the interview.
Get live Stock Prices from BSE and NSE and latest NAV, a portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.
WhatsApp to monetize platform with ads in ‘Status’
Whatsapp however, did not provide a timeframe for the rollout of this feature.
WhatsApp said it will display advertisements in its ‘Status’ section to monetize the popular messaging platform that has about 1.5 billion users globally.
“Around monetization plans for WhatsApp, we already announced that we are going to be putting ads in ‘Status’. So that is going to be a primary monetization model for the
company as well as an opportunity for businesses to reach people on WhatsApp,” WhatsApp Vice President Chris Daniels said.
He, however, did not provide a timeframe for the rollout of this feature.
According to reports, the Facebook-owned company will shortly allow advertisers to display ads in its Status section.
The ‘Status’ option allows users to share text, photos, and short videos as their status, which disappear after 24 hours.
Facebook had acquired WhatsApp for $19 billion. The messaging platform, which competes with the likes of WeChat, Viber, Line, and Hike, has over 250 million in India — a key market where it is battling concerns over fake messages on its platform.
Daniels is currently in India and met IT Minister Ravi Shankar Prasad on October 31 in the backdrop of India’s demand for traceability of sinister messages that have incited incidents of violence.
After the meeting, Prasad said India is not seeking decryption of WhatsApp messages and its demand for traceability pertain to location and identity of those misusing the platform to spread the fake news that provokes violence.